The Illawarra Hawks are proud to welcome Lower Crown Quarter as an Official Partner for the NBL27 season, joining the club in a collaboration that celebrates local business, community connection and the ongoing revitalisation of the Wollongong CBD.

Lower Crown Quarter, a growing precinct known for its vibrant mix of hospitality, retail and entertainment, will partner with the Hawks to strengthen engagement between the club and the heart of the city. The partnership reflects a shared commitment to supporting local business, activating community spaces and creating memorable experiences for Hawks fans throughout the season.

Hawks General Manager – Commercial, Aaron Anderson, said the partnership highlights the club's focus on building strong local relationships.

"Lower Crown Quarter represents the energy, creativity and community spirit that make Wollongong special. We're excited to partner with a precinct that is investing in the future of our city and creating spaces where people come together," Anderson said.

"This partnership allows us to connect more deeply with our supporters, activate new fan experiences and celebrate the best of the Illawarra."

As part of the agreement, Lower Crown Quarter will feature across Hawks digital content, game-day activations and initiatives for members and fans. Collaborative events are planned throughout the NBL27 season to bring fans and local businesses together.

The Lower Crown Quarter team, said the precinct is proud to support a club that plays such an important role in the region.

"The Hawks are a cornerstone of the Illawarra, and partnering with them is a natural fit for Lower Crown Quarter. We're passionate about creating a lively, connected city centre, and working with the Hawks allows us to extend that vision to the wider community,"

"We look forward to supporting the team and welcoming Hawks fans into the precinct all season long."

The partnership launches ahead of the Hawks' NBL27 campaign, with joint initiatives to be announced in the coming weeks.

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