The Illawarra Hawks have strengthened their commercial program ahead of the NBL27 season, securing a major partnership with internationally recognised tyre manufacturer BKT Tyres. The agreement brings a global powerhouse into the Hawks’ corporate network, reinforcing the club’s growing commercial momentum and its commitment to expanding both performance and community impact across the Illawarra.

BKT Tyres, known worldwide for its high‑performance tyres across industrial and agricultural sectors, joins the Hawks for NBL27, with the brand integrated across game‑day activations and digital content throughout the upcoming season.

Hawks COO Commercial, Nicole Walker, said the partnership reflects the club’s rising trajectory on and off the court.

“BKT Tyres is a global brand with a long history of backing elite sport. Their decision to partner with the Hawks is a strong endorsement of our direction as a club and the strength of the Illawarra community. This partnership is an important opportunity in strengthening our off-court value proposition and connection to our community.”

A spokesperson for BKT Tyres Australia said the company was drawn to the Hawks’ authenticity and deep connection to the Illawarra.

“The Hawks represent passion, resilience and community - values that align strongly with BKT Tyres. We’re excited to support the club and be part of its continued growth.”

The partnership launches immediately, with BKT Tyres branding which will be featured prominently at Hawks’ home games in NBL27. It marks another significant step in the club’s broader commercial strategy, following recent expansions in sponsorship, community programming and corporate and season memberships.

As the Hawks prepare for a pivotal NBL27 season, the addition of BKT Tyres adds global strength to a club built on local pride — a partnership set to deliver impact on the court, in the community and across the region.

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