lllawarra Hawks Forge Strategic Middle East Expansion Ahead of FIBA World Cup Qatar 2027
26 Nov 2025
1
min read
The Illawarra Hawks are proud to announce a landmark relationship with global sports consultancy STOIC360, aimed at expanding the club’s commercial and cultural footprint across the Middle East in the lead-up to the FIBA Basketball World Cup Qatar 2027.
This relationship will see STOIC360 represent the Illawarra Hawks in the region, driving sponsorship, strategic alliances, and brand activations that align with the club’s values of integrity, innovation, and global community engagement.
As Qatar prepares to host the 2027 FIBA World Cup, this relationship positions the Hawks at the forefront of that momentum, creating new opportunities for commercial growth, player development and cultural exchange.
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