Pringles join the Hawks with Fan First Approach 

The Illawarra Hawks are excited to announce a partnership with Pringles, the Official Salty Snack of the Hawks, for the remainder of the NBL25 Season. The collaboration represents a powerful brand alignment, combining the Hawks' rich legacy and passionate fanbase with Pringles' global reputation for fun, flavour, and creativity. 

The partnership's highlight will be the chance for Hawks members and fans to win the ultimate courtside experience with the VIP [Very Important Pringles] Seat campaign launching at tomorrow/tonight's home game against the Cairns Taipans. 

 Before tip-off, the loudest attendees in WIN Entertainment Centre will be selected and escorted to their courtside seats, complete with dedicated service staff, a catering package, and a selection of Pringles products to enjoy during the action. 

  Hawks General Manager Commercial and Consumer Sam Attrill said the new partnership is a win for members and fans. "We are thrilled to welcome a global brand in Pringles to the Hawks family. As a Club, we continue to prioritise our members and fans and are always exploring ways to bring them closer to their Hawks heroes. Pringles shares this commitment with the VIP [Very Important Pringles] Seats, a welcome addition to our game day experience." 

"With our last three home games selling out, the VIP seat opportunity is another reason to be at WIN Entertainment Centre for Hawks home games in the coming weeks."  

Kellanova’s Senior Brand Manager for Salty Snacks ANZ, Ileana Andrei, shared her excitement in the launch of the partnership, “We are excited to bring to life the fun and playful side of Pringles through our partnership with the Hawks, giving fans an opportunity to ‘pop’ into the action with a courtside game experience, whilst they are ‘popping’ open a can of Pringles and cheering on the Hawks.” 

Pringles products including Pringles Original 134g and Pringles Sour Cream & Onion 134g are now available to purchase from food and beverage outlets at Hawks home games at WIN Entertainment Centre. 

Your league-leading Hawks have five [5] home games during the January holiday period, and for your chance to win, you must be in the building! 

Tickets are selling fast and are available now via Ticketmaster - Illawarra Hawks Tickets | Basketball Tickets | Ticketmaster AU 

About Pringles 

At Pringles AUNZ, our vision is to inspire people’s playful curiosity and help snackers find the fun in everyday moments. We are committed to consistently delivering an irresistible multi-sensory snacking experience, with instantly recognisable stackable potato-based chips. Meticulously designed to fit your mouth, pop open a can to uncover your perfect Pringles flavour fit. Light, crisp and tasty with a tidal wave of flavour, Pringles generates $2 billion of annual net sales worldwide and has one of the most famous characters in the world, Mr. P. Visit www.pringles.com/au/home.html. 

About Kellanova  

 Kellanova is a leader in global snacking and cereal, with a legacy stretching back over 100 years. Powered by differentiated brands including Pringles®, Pop-Tarts®, LCMs®, Kellogg’s® Special K®, Coco Pops®, Corn Flakes® and more, Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people.   

  Kellanova is guided by our purpose to create Better Days and a place at the table for everyone through our trusted food brands. We are advancing sustainable and equitable access to food by addressing the intersection of hunger, sustainability, wellbeing, and equity, diversity & inclusion, with the ambition of creating Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). Visit www.kellanova.com for more information.